Writing for Social Media Syllabus (Partial)

Writing for Social Media (Online)

Instructor: Stephanie Longo

Text: Social Media for Strategic Communication: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications by Karen Freberg, Sage Publications, ISBN: 9781506387109.

Course Description: This course will explore the many aspects of social media communication including the history of social   media and its current hold on communication throughout the world. Students   will write for social media and create their own digital communication using   the latest social media platforms. 

Objectives: 

1. Identify major social media platforms and the role they play.

2. Create content for various  social media platforms.

3. Use social media as a tool to create effective digital messages.

Requirements: Any assignments discussed in class can be found under the module or assignment link. We will discuss issues and topics under the discussion link or DQ1 and DQ2 in your module. 

Paper Format: Any formal written assignments must be typed, 12-point font size, double-spaced, with one-inch margins. Any papers or projects must be saved as Rich Text Formats or PDF. If you have any questions about paper format, please e-mail me or follow the MLA paper format referenced in your traditional freshman composition class. You will write your articles in AP Style.

Evaluation: Students will be evaluated through participation, assignments, and projects. You will be required to meet deadlines. There are no make-up discussions, and no late assignments will be accepted.

Course Schedule:

Week 1: Orientation/ Hello Social Media

DQ 1:  Is social media a science or an art?

DQ 2: What's your favorite platform?

Exercise: Your first social media audit

LinkedIn 1

Week 2: Ethics and the Law

DQ 1: Influencer Challenges

DQ 2: Social Media Code of Conduct

Exercise: You be the communications director

LinkedIn 2

Week 3: Personal and Professional Branding, Industry Qualifications, and Research Analytics and Metrics

DQ 1: Personal Branding

DQ 2: Social Monitoring and Social Listening

Exercise: What's your personal brand?

Google Analytics

Week 4: Writing for Social Media

DQ 1: Relevant strategies

DQ 2: SWOT

Exercise: Discuss developing technology

LinkedIn 4

Week 5: Strategic Writing

DQ 1: Best Practices 

DQ 2: Writing Styles

Exercise: You be the social media manager

LinkedIn 5

Week 6: Social Media and Applications

DQ 1: Social Media Application

DQ 2: Ethics and Professionalism in Journalism

Exercise: Choose a scenario

LinkedIn 6

Week 7: Future of Social Media/Final Projects

DQ 1: Blogging

DQ 2: Benefits and Challenges of Social Media

Exercise: LinkedIn Wrap Up